What is Geofencing and Why is it Important in Taxi App Development?


The taxi booking industry has witnessed a lot of problems when it comes to safety concerns. The security of a passenger traveling in a taxi is of utmost importance and it demands continuous monitoring. The most advanced location-based technologies let the taxi business authorities to track their fleets constantly. Geofencing in taxi booking app development uses location data to track their cabs and showcase relevant notifications to their passengers.

What is Geofencing?

With the advancements in technology, almost every industry has integrated mobile solutions in their businesses in order to improve user experience. Smartphones are helping us with a great significance as an interactive technology medium in every routined activity. Apart from its other vital features, mobile apps come up with location-based services which have turned out to be an important resource for the companies to stand out from the competitors. It is one such prominent technology that helps users set the virtual geographical boundaries on the integrated maps. It also allows businesses to track their customer locations with the use of a GPS platform. This is a technology that sets virtual parameters on an actual geographic location. It is a location-based service that puts a virtual fence around the predefined region.
Geofencing integrated apps use RFID, GPS systems, or data networks to perform a pre-described action when a registered mobile device is located in that region. With its utilization, companies can set virtual borders around the actual locations and trigger immediate notifications if a user breaches into that virtually-fenced area. Those virtual borders can be around the stores, public transportation stations, shopping malls, restaurants or any other crowded place in the town.
There are two types of geofence virtual perimeters:
  • Active Geofencing
    Active geofencing uses location-based services like GPS and RFID systems to track the user’s location.
  • Passive Geofencing
    Passive geofencing basically works on network connections. It either uses cellular connectivity or Wi-Fi connectivity. It runs in the background when the phone’s Location setting is on.

Importance of Geofencing in Taxi Booking Industry

The taxi industry is already enriched with a variety of features and functionalities. Yet, this advanced technology is setting new standards when it comes to security concerns. It has effectively increased productivity and improved user experience. It utilizes GPS to set a virtual perimeter around a specific geographical area to provide location-based services. It helps taxi businesses attract passengers by notifying them with the latest discounts and promotions. It also helps them update or add new fares for that area. Geofencing in taxi booking offers following functionalities-
  • Define virtual zones around a specific region.
  • Define fixed fare for the geofenced zones.
  • Get notified when the driver breaches the defined zone.
  • Notifying the users with the latest offers and discounts.
  • Making changes in routes and vehicles for particular regions.

How Geofencing Works in Taxi Booking Softwares?

Geofencing technology results in improving fleet utilization and developing a better demand-supply ratio of customers and fleets. It also facilitates businesses to take instant overall decisions with respect to the benefit of the organizations. The basic geofencing operation needs location-based services to track a user’s device within a specified area. To create the virtual fence, the admin person can simply mark the operational area by connecting the dots on online maps. Once the specified area is marked, only the users and drivers inside that region can request and accept the ride respectively. The integration of Google Maps and Google Earth helps the admin define the perimeters in a satellite view of pre-described geolocation.
Let’s have a look at how you can set geofencing:
Step 1 - Login to your map page and select a device. Click the "Geo-Fence".
Step 2 - Defining following parameters.
  • Center point.
  • Length.
  • Notification.
  • Email address.
Step 3 - Press the save button.
Step 4 - Using geofence page, you can edit the marked areas.

Click here for more details on geofencing in taxi app development


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