How Would the Car Rental Industry Get Back On Its Feet Post Corona?

Car rental services were gaining momentum before the pandemic Covid-19 hit the world. Businesses were tapping into the potential market and raising awareness among people about the benefits of renting a car. Cars were an affordable and convenient option for the people who were not willing to invest in buying their own vehicles due to factors like lack of parking space, maintenance, and the price.
However, after the coronavirus took over the entire global businesses, things are likely to change for every industry, including car rental. The companies will have to change their operating methods and take some extra measures to regain the customer’s trust and bring back their business on track. As the virus is easily transferable from one person to another, and the surroundings, people are reluctant to use public transportation and carpooling services. In this scenario, the alternative of car rental in corona is likely to be preferred over other transportation options. It is just that the service providers will have to be very cautious of the customer’s welling and cleanliness in their vehicles.

Challenges faced by the car rental industry during/after Covid-19

As the world is in strict lockdown, only the essential business will be open, such as daily needs, groceries, and medical shops, along with the hospitals and government offices. Sadly, car rental in corona does not come under “essentials” and thus, the industry might have to face a low time in the coming days. Let us understand the challenges faced by the car rental business startups as well as the established companies.
  • Irrelevancy of location
    Vendors or service providers who have the garage on rent are facing financial issues as they have to pay the rent every month, in spite of bearing the losses in the market. This is also forcing the providers to shut down their businesses to save money. Besides, if the garage is not suitable, and the tenure of lockdown is increased with strict policies, the provider will have to suffer the losses, again.
  • Mobile Self-Collection, Unlocking
    Social distancing is the current biggest roadblock in the development of many industries. There are still many businesses that require the customers to visit them and interact face to face. These businesses ask for customers’ approval on paper, along with their signature and other relevant documents. The car rental service is also one of them. The rider/customer needs to sign the agreement, submit the copies of the license and other important documents at the store before picking the vehicle for a drive. In the present situation, this is another major challenge faced by the market.
  • Increased demand for deliveries
    During the lockdown and spread of corona, people are unable to step out of the house to get things and work done. This has increased the importance of the home delivery manifold. People are ordering daily essentials, food, and groceries online. And thus, in case they would want to rent a car, they would prefer home delivery for the same, instead of pick up option. The customer now demands the ecosystem where instead of walk-in first, delivery-first would be encouraged more.
    Read more on car rental industry post corona

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