A Comprehensive Guide on How to Market Your Taxi App Before Launching

The key to the success of a taxi business is promoting it in its local market. And in taxi business promotion, to stay competitive you must have a comprehensive taxi dispatch app. Creating a taxi dispatch app can drastically increase the customer base by making the process of taxi booking, tracking the car’s movement and paying for the ride just a few taps away.
But, is having an app-based system for your taxi business enough to ensure success? Well, it’s not. To grow your customer base, you must market the taxi booking app properly. And to do this you need a solid marketing strategy. Implementing a solid marketing plan can help you acquire and retain both your customers and drivers.
In this post, you will get to know about how to market your app for taxi and make it popular among your drivers and customers. But before diving into that discussion, let’s talk about other important things to do before launching your taxi app.

Things to Consider Before Launching a Taxi Booking App

  • Do market research properly. Analyze your local market situation and understand the pain points of your target audience. Only then you can develop your app such a way that can address those pain points and bring solutions.
  • Conducting competitor analysis is important. Think about what in your taxi app would help it stand out amongst your competitors.
  • For a taxi business, it’s important to build trust among your users. Hence, your app should be easy-to-use. Moreover, the transparency in various features of a taxi booking app like the information sharing, tracking and making payment, creates trust among the users and helps in increasing the customer base.
  • Not every car is suitable for being a taxi, so it is better to make sure in advance that you have the right cars. Have the cars that can be modified for this type of service and are safe. Opt for ones with tidy interiors and space for luggage.
  • Don’t forget to have all the documents regarding license and insurance in order before launching your app and offering taxi service through it. Make sure all of your cabs are registered and with all the inspections done so that they are safe to use. Furthermore, you should check the insurance rates and get the most convenient one for your business.
  • Create a media list. Reach out to social influencers, leading publications, bloggers etc., who might be interested in writing about your upcoming taxi app. Connect with them and discuss a promotion strategy.
  • Your PR efforts at the pre-launch stage can help you in long run. Journalists and bloggers will appreciate the chance to look at your app before launching. If you are too busy to take out time for doing pre-launch PR, just create a list of websites for submitting your app related posts and this will make the process of promotion easier when launch time rolls around
Originally published at MyTaxiPulse

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